A prominent manufacturer and supplier
Vivid has been Europe’s leading print finishing equipment manufacturer and film supplier for more than 30 years.
During that time the company has developed a series of front line products that fulfil a range of functions. They include machines for laminating, encapsulating, foiling, creasing, digital die-cutting and binding.
A utilitarian aesthetic
Vivid’s products were effective, but they were designed purely to be functional. Little thought had been given to the product aesthetic, in terms of form or branding.
If the company wanted to compete on a more global scale, its products needed visual appeal as much as performance. This is what would make them more desirable to international buyers.
A perfect match
Designeering was introduced to Vivid Laminating Technologies in 2004 and it soon became apparent we could give them everything they needed to succeed in the global market.
We could offer them expertise in product design and engineering, product evolution strategy, visual branding and manufacturing liaison.
It was the start of a 12-year collaboration that would revolutionise their product range and help them compete on international scale.
Identifying key differentiators
Laminating machines have existed for many years. And while a few companies have patents on proprietary systems, the technology is already established and is generally the same on all machines.
So we looked at new ways to innovate, looking at the outer casing designs, the inner workings, ergonomics and technical improvements. And we turned our attention to the aesthetics of the machines, their user interfaces and visual identities.
It was crucial to keep the manufacturing costs down. Vivid had always been keen to undercut the competition, while still delivering competitive, feature-packed products.