Creating something unique
The primary challenge for us was to create a game that looked unique. We had the idea for a board with a unique circular design and we introduced icon-based artwork for the background graphics and game cards.
Although it was intended to help simplify the learning process, the game seemed quite complicated. We suggested some improvements that would make it easier to play. These included some changes to the rules and the introduction of a double-sided Brain Aid card with the answers on one side.
We also came up with the slogan: The No. 1 Neuroanatomy Educational Game. And the description: “A fun, challenging game for learning and testing knowledge of brain structure and function.”
The design was completed in two weeks and the production took four weeks.
Everything was packaged in a branded game box, which we custom designed. It contained the game board, three decks of playing cards, neuron bank notes and other printed materials. Also included were the playing pieces plastic pawns, which we designed and 3D printed in house, and additional playing pieces, which were laser cut in clear acrylic.
Designeering will be actively contributing to the next phase of the project, helping the client to develop and refine the game for commercialisation.
What the client says
Designeering were professional, enthusiastic and collaborative.
We would work through my ideas and there was lots of two-way communication. I was involved at each stage and had ongoing input into the project. Sébastien would send through ideas and designs, but always gave me the final say.
The finished product far exceeded my expectations. It was delivered on budget and within the timescale set.
I would happily recommend Designeering and would have no hesitation in working with them again.
Rowena Burgess, Physiotherapist and Programme Lead, MSc Physiotherapy, University of Lincoln.